Fashion brands have been known to represent and stand for unique ideas. Some of the entrepreneurs behind these mega-brands, such as Ilan Orgel, the founder of Fusion100, leverage their sense of fashion to positively impact the world.

Ilan established Fusion100 in 2019 with a dream to inspire and motivate others to chase their dreams. According to Ilan, everyone is born with a unique personality, and fashion provides us with a special way to express ourselves. Based in New York, Fusion100 is a brand dedicated to motivating people to become the best version of themselves and give 100 percent. “We emphasize that everyone is unique in their way,” says Ilan.

Since its establishment, Fusion100 has scaled to become a top fashion brand. It's driven by a desire to create a quality lifestyle brand that is fashionable as well as comfortable. They have also built recognition after targeting elite athletes and sending them merchandise. Since then, Fusion100 has been featured in some of the most prominent news outlets, such as Disrupt Magazine, Medium, EntreprenuerMindz, SportsCenter, BleacherReport, ESPN, and other major news outlets.

The Fusion100 brand has also established its presence with a diverse market spread across the world and ships orders not just nationally across the United States but also across the globe to Canada, Sweden, Italy, the United Kingdom, Belgium, Argentina, Iceland, and more.

As a brand, one of the far-flung destinations they’ve shipped their clothing to that has been most surprising is a small city in Iceland. Ilan says that he loves the idea of someone across the world in a small town wearing Fusion100’s clothing and that it makes him want to work even harder.

A born philanthropist, Ilan remains devoted to inspiring people to become the best version of themselves. He is a self-made entrepreneur who started from the bottom selling shoes and electronics. He has always had a passion for clothing and streetwear, and despite the hurdles and challenges, he has risen against all odds to keep his dream alive. Ilan inspires everyone to believe in their potential and work to be unique and stand out from their competition. “Start early and try out different things. Don't be afraid to fail; instead, work hard and smart,” he says.

The Fusion100 team wants to keep up with the fast-paced nature of the fashion industry with more and more products on top online stores like Shopify. The goal is to scale and become one of the biggest streetwear brands based out of New York City.

Celebrities form an integral part of the fashion industry, especially in pushing for and marketing new brands. This is why they aim to get bigger-name athletes and celebrities to wear Fusion100. This will also help drive the Fusion100 dream of international expansion. "I would love to bump into someone I do not know wearing my clothing," adds Ilan. In addition, this will help reach and impact the lives of millions worldwide.