Consider your sideline style officially upgraded. The Wild Collective, the buzzy brand known for turning team gear into statement pieces—is suiting up with Target for a fresh NCAA collection, which hit stores nationwide August 10.

This isn’t your standard fan uniform. Think varsity jackets with attitude, cropped hoodies that double as streetwear staples, and graphic hits that feel more like a designer collab than a campus bookstore find. The vibe? Sport meets style, with a touch of edge.

The roster of schools runs deep—The Ohio State University, Alabama, LSU, Clemson, Michigan State, and more—meaning your team pride can finally come with a little swagger. Perfect for tailgates, gamedays, or just flexing your alma mater at Sunday brunch.

“Fanwear doesn’t have to be basic,” says Whitney Bansin, founder of The Wild Collective. “We’re here to prove it can be intentional, expressive, and just as fashion-forward as the rest of your wardrobe. Partnering with Target makes that vision accessible to fans everywhere.”

It’s the first play in what promises to be an ongoing partnership, a rebrand of sports merch for the stylish fan. After all, the new school spirit is less about fitting in and more about standing out.

From bleachers to brunch, this is game-day style reimagined.

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