What if innovation could be harnessed to change how women feel about themselves? Shradha Sud, the founder of Akara, is doing just that. She tackled a common problem that can chip away at self-confidence: the tummy bulge. She invented a revolutionary three-band design for Akara leggings that contours without discomfort– a dream come true for any woman looking to feel confident and comfortable.

Shradha knows these leggings will change the market. After all, she created them to answer her own problem–her tummy not returning to its pre-pregnancy shape. Despite trying numerous products that promised tummy control, none met her expectations.

"Two years after my daughter was born, I realized that my tummy area might have changed forever," Shradha recalls. "I needed a product with excellent coverage, significant tummy control, and daily comfort."

Leveraging her experience in the fashion industry, Shradha set out to create her own solution. She embarked on a two-year process of rigorous testing and design to create leggings that met the highest expectations– her own.

The final result? A high-waisted, three-band structure that offers even compression without discomfort. The unique design is so innovative that it earned her a patent.

Ironically, Shradha was inspired by tummy control products that didn’t work. They either rolled down, causing a muffin top or squeezed so much they felt like a torture device. Her innovation, three magic bands, stay put comfortably.

“Traditional shaping solutions often rely on a single band, Akara's innovation lies in its three-band structure, which forms an 8-inch support system,” shares Shradha.

"I created a system that distributes compression evenly, making the leggings comfortable to wear all day."

Finding the right fabric for the three bands proved to be challenging. Shradha had to search for exactly the right fabric for the job.

"We had to change the fabric several times to get the right balance between support and comfort," Shradha notes. "The end result is a garment that provides compression with support, rather than squeezing your tummy. I call it a firm hug rather than a tight squeeze."

While the inspiration behind the Akara leggings was Shradha’s postpartum experience, the product is designed for any woman who wants better tummy control.

"It's a common complaint among women, not just new mothers, that their belly area changes over time," Shradha explains. "Akara is for any woman who isn't happy with her tummy and wants a solution that she can wear comfortably."

This inclusivity is a cornerstone of Akara’s brand philosophy. The leggings are designed to be worn anytime, whether you're working, working out, running errands, or enjoying a night out.

"We created versatile leggings that fit seamlessly into any woman's lifestyle," Shradha says.

The ingenious design combines the comfort, versatility, and style of high-quality leggings with the compression, contouring, and sculpting of shapewear. Shradha believes that the self-confidence of wearing Akara comes as much from the look and feel of the leggings as it does from the performance. The leggings are buttery-soft, come in great colors (inspired by Taylor Swift songs!), and offer inclusive sizing.

With Akara, Shrdha gives women innovative, comfortable solutions that help them shape their lives and feel confident in their bodies.

"We're here to help and support along the way," she emphasizes. "Akara is about more than just leggings. It's about helping women shape their lives and feel their best every day."

For more information visit, www.akarashop.com or follow on Instagram.