
Bydee opens 2026 with Playa Blanca, a collection that captures the rhythm of summer through warm tones, luminous fabrics, and softly elevated silhouettes. Inspired by the sun washed islands of Mexico, the new range reflects an effortless approach to resort dressing, where swimwear and ready to wear move seamlessly from beach to evening.

The Playa Blanca collection introduces four distinct swim stories within one release, a first for the brand. Each colourway tells its own summer narrative, from subtle earthy browns to glowing honey hues and deep sunset reds. Creative Director and Founder Dessy Hairis describes the range as “pared back yet quietly elevated,” designed to feel relaxed while still refined, with thoughtful details and flattering fits at the core.
Among the new additions are the Rhodes Top, which brings a halter neck update to the gathered cup style that Bydee fans already love, and the Malazzo One Piece, a high cut silhouette finished with a textured gold sunray detail at the center. These new styles highlight the brand’s focus on evolving classic shapes with modern touches.

The colour palette is equally considered. Sanao, a soft sun warmed brown with a subtle sheen, brings a grounded warmth to the collection. Miel introduces a golden honey tone inspired by long afternoons under bright skies, while Ámbar offers a deeper red shade that reflects the quiet glow of late summer evenings. The Zahara print adds a more expressive element, drawing from desert landscapes and vibrant market colors, and appears across both swim and resort wear pieces.

To complement the swim range, Playa Blanca also features lurex knit resort wear designed to catch the light from day to night. Pieces like the Mira Knit Top, Valora Knit Top, and Zaria Knit Skirt extend the collection beyond the beach, offering a cohesive summer wardrobe built around versatility and movement.
Playa Blanca continues Bydee’s commitment to craftsmanship, with hand tailored swim pieces made from premium materials, including sustainable fibers sourced from recycled post consumer materials. The result is a collection that feels both mindful and modern, celebrating summer with a refined sense of ease.
