One day, Scottish-born actor and model Luke Fetherston is dancing around a London flat with Simone Ashley. The next, he’s sword-fighting in full armor in Prague—“a hypermasculine, peacocking prince.”

Luke Fetherston, longtime West End regular and player in Prime Video’s new romcom, Picture This, has carved out a career that might appear to pivot between opposites—comedy to fantasy, urban rom-coms to epic sagas—but the real throughline in Fetherston’s life seems to be his resistance to categorization. Fetherston doesn’t entertain contrast for contrast’s sake. Instead, his work suggests a sustained inquiry into how identity is constructed, disrupted, and performed.

In Picture This, Fetherston plays Jay—a textured, emotionally intelligent, and refreshingly unformulaic character—whose friendship with protagonist Pia (Ashley) is the "heartbeat" of the film. “It’s not the typical ‘gay best friend’ role,” he explains. “Jay has his own journey. I was really happy to see the dynamic between a woman and her gay best friend portrayed accurately—giving that relationship the weight it deserves.”

Fetherston’s story begins far from fantasy kingdoms, maybe even further from television itself. He was eight when he first got the acting bug. “My grandparents took me to the theatre, and I was like, I want to do that.” The actor’s early love led to a slew of youth productions, with his sister enrolling him in amateur dramatics. He eventually found himself in the ensembles of Billy Elliot and Jesus Christ Superstar—this was more than just a phase of elementary fascination.

Years of West End theatre followed (nine, to be exact) where Fetherston got comfortable (but not too comfortable), solidified his place in the industry, and learned how to weather rejection. “You can’t take it personally,” he says. “It’s all about self-belief, and having people around who remind you who you are.”Now working across Europe—from London to Bucharest to Belfast—Fetherston balances big-budget projects with a desire for intimate, meaningful storytelling. “It’s a joy to get paid to tour the world and work,” the actor would trade rest for the opportunity to shoot in a new place any day of the week.

When he’s not on set, you’ll probably find him out dancing. Alone, with friends, at the club, in his apartment:“It’s like therapy for me,” he says, “dancing is how I reset.” The foolproof mix of movement and communal support propels Fetherston forward—through dips, turns, and temporary highs of a career in the public eye.

When it comes to inspiration, Fetherston looks to those who redefined their lanes entirely: Robin Williams and Jim Carrey. He pays tribute to the best of the best—the icons and disruptors of television and film, both of whom blend vulnerability with virtuosity in ways that challenge habit. The actor’s idols speak to a deeper alignment: an instinct for characters who live in the gray areas, who upset stereotypes and cultural acceptability despite the potential consequences. Fetherston is also a fan of good old mainstream TV. He’s currently watching Severance and The White Lotus, savoring the kind of layered storytelling he one day hopes to create (in front of or behind the camera).

What’s next? “Doing my job, hopefully,” he says, “something completely out of my comfort zone would be amazing.” As Fetherston’s already learned not to take things personally, he really may be able to learn any new skill the industry orders.

Fetherston understands that longevity in art isn’t about consistency for his own sake—it’s about evolution. His career so far resists linear definition, embracing a more responsive model of artistry: one that adapts, questions, and remains strong in the presence of stereotypes and pigeonholes. His trajectory isn’t just eclectic—it’s grounded in a curiosity that values transformation over arrival.

Photographed by David Reiss

Styled by Anastasia Busch

Written by Anya Wareck

Grooming: Alexis Day