There is no place like New York City. People flock to its streets from around the globe to chase their dreams and those who are residents born-and-raised are proud of it. It is the cultural capital of all things finance, media, technology, entertainment, and fashion; the city for both the artist and the businessman. Such heterogeneity makes New York a beautiful place to be, and Loro Piana is honoring the footprints they’ve placed across its streets.

In partnership with Bergdorf Goodman—New York’s emblem of luxury fashion—the maison displays an immersive installation that captivates you before you even step off of Fifth Avenue. Through the department store windows, a series of Art Deco-ornamented scenes can be seen as a reflection of the brand’s artistry from raw materials to completed luxury goods. Art in itself, this installation speaks to the sophistication and subdued elegance Loro Piana offers through its clothing and accessories.

As if one form of visual art wasn’t enough, a light show emblazons the outside of Bergdorf Goodman’s women’s store nightly from 7:30-11:00 p.m. narrating Loro Piana’s larger journey as a staple in luxury fashion. And because no fashion collaboration is complete without something tangible, exclusively-designed Loro Piana products are available at Bergdorf Goodman, as well as on-site artisans offering initial embroidery services for the Grande Unita Scarf and Unito Blanket.

Timeless sees timeless. Loro Piana has found a home in New York City and is proudly writing their name in the cement.