With motorsport influences continuing to gain traction in fashion, this capsule taps into a broader cultural shift where gaming, fashion, and luxury automotive increasingly intersect. Founded as a gaming organization turned lifestyle brand, 100 Thieves has become a key player in shaping how esports and streetwear collide, making this partnership with Lexus feel especially timely.

By channeling the Lexus LFA, a cult icon in automotive design, the collection speaks to a new generation drawn to performance, precision, and storytelling, bringing a fresh perspective to the crossover between racing culture and everyday wear.

Standout pieces include a premium Golden Bear varsity jacket with LFA-inspired detailing, a DSPTCH weekender bag built with performance-minded accents, and everyday staples including a wool scarf, t-shirt, and dad hat. The campaign is anchored by an authentic Lexus LFA shoot sourced from Lexus USA, giving the release a strong visual and cultural point of view.