F L A U N T
The crypto industry faces a critical challenge. Despite record inflows of $28B driven in 2025, and growing institutional adoption, mainstream user adoption remains hindered by technical complexities. Crypto adoption has only reached 7.2% of the global population, hindered by the excessive use of complex industry jargon, which contributes to accessibility barriers for potential users.
User experience in crypto has improved over the years with simpler onboarding and familiar user interfaces. For new users, however, crypto technology isn't a roadblock, but rather the lack of understanding. As a 2024 report highlights, many potential users avoid engaging with cryptocurrency due to an insufficient understanding of the system.
Similarly, a UK FCA report highlighted that 30% of respondents cited a lack of knowledge as the primary reason for not using crypto. The findings reiterate Lance Morginn's remarks on how unfamiliar terminology often creates a sense of intimidation for new users, hindering widespread adoption.
The unbanked population represents the fastest-growing market for cryptocurrency, with a projected 15% growth rate in 2025. However, the lack of education on topics such as wallet usage and security leads to user errors, creating barriers to entry and discouraging broader adoption
By 2030, stablecoins are projected to account for 20% of global cross-border payments, driven by increased accessibility. In 2025, global stablecoin supply has increased by 35% to over $277B, reflecting higher net liquidity in the market illustrated by this Binance chart.
The passage of the GENIUS Act in 2025 introduces new regulatory frameworks for stablecoins, providing greater clarity for both users and institutions. However, these regulations have also introduced complexities for individuals unfamiliar with cryptocurrency. Complexities associated with navigating on-chain transactions, switching blockchains, or bridging tokens pose significant challenges for mass adoption.
Despite increased stablecoin inflows, improved infrastructures, and on-ramps, knowledge gaps continue to hinder global adoption, as according to Saad Naja, CEO of PiP World, users choose to remain idle and not engage with new technologies.
Personal stories and interpersonal accounts of cryptocurrencies build trust for disruptive technologies. Binance has launched its new "Humans of Binance" campaign, which highlights the personal impact blockchain technology has had on individuals' lives. It seeks to illustrate how crypto is shaping people's lives through a content series relating real stories.
Launching every week in September, the videos showcase how Binance's ecosystem has enabled regular individuals to take advantage of the growing opportunities the blockchain ecosystem presents them with. The first video follows Luis, a 57-year-old from Latin America, as he uses Binance Academy to educate himself on crypto and discover new ways to control his finances and earn through Binance. They are the sort of stories that connect with so many inexperienced and even experienced users.
As Binance CMO Rachel Conlan explained, "At Binance, we believe authentic storytelling is the foundation for building meaningful connections with people from all walks of life. Through ‘Humans of Binance,’ we’re encouraging everyone to share their unique crypto stories, with the hope that this will be the start of a movement to debunk misconceptions of crypto and highlight its true potential."
Binance has expanded the campaign to its users, inviting community members to share their own stories under the #HumansOfBinance banner. In less than a few hours since launching, stories have surfaced from individuals relating their experiences. Binance user, TheBuzzingBee 𝕏, shared how crypto made it possible for him to save and pay for his sibling's tuition using small steps. Another user, Gã Lạ Mặt, saw crypto as a way to reflect on his actions when trading - helping him become a calmer, more patient trader.
"In a market that’s often crowded and misunderstood, emotional narratives like this allow us to cut through the noise, build genuine brand trust, and inspire new users to discover the possibilities of blockchain technology. We are excited to be part of the crypto journey for the next one billion crypto users and beyond," Rachel added.
The growth of cryptocurrency adoption relies on addressing the existing knowledge gap among users. With global M2 liquidity at a four-year high and surveys indicating 86% of institutional investors actively investing in digital assets, the economic conditions for broader adoption are in place.
Successfully onboarding new users to crypto leans on the impact major platforms like Binance can have globally. Through initiatives such as "Humans of Binance," which frames crypto as a means rather than a technology, and Binance Academy, which reports over 44 million participants, crypto adoption can shift from niche speculation toward mainstream understanding and everyday use. Such efforts emphasize that crypto education is not just about explaining wallets and complex terms, but is as simple as showing how blockchain can solve real problems.
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