A half-million dollar satin-black Brabus GLE 900 growls through Wynwood and stops beside a sun-bleached studio. Out steps Kevin Leyes, 25-year-old Argentinian founder of the multi-million-dollar holding LeyesX and the PR powerhouse Leyes Media, scrolling revenue curves on an oversized tablet. The Miami light catches an Audemars Piguet on his wrist. “Numbers keep the beat,” he says without looking up. “If the line climbs, the groove is right.”

From Floor Mattress to Eight-Figure Dashboards

Leyes slept on a bare mattress in a working-class suburb of Buenos Aires, flipped sneakers on the weekend, won a national coding contest from a cyber-café, and pitched at Google before turning eighteen. Jewelry, his first language of luxury, funded VVS (born Team Leyes) and, eventually, Leyes Media. The move to Miami in 2021 supercharged the empire, but the city’s sparkle hid shark-fin contracts and champagne economics. After a self-imposed six-month exile back home, no parties, no cheap dopamine, he returned leaner, stronger, credit score at +800, and armed with a blueprint.

Las Babys: An Answer to Chaos

Behind closed NDAs, Leyes quietly guided several OnlyFans super-stars, each with three-plus million followers, into Tier-1 press. The experience revealed a gap: legions of talented women with beauty to spare, but no infrastructure. Las Babys was built for them: a velvet-rope system that turns sensational reach into lasting equity. There are no public castings. Scouts audit discipline, loyalty, and long-game vision before sliding a discreet DM. “Pretty faces fade,” Leyes shrugs, “Strategic minds invoice forever.”

Tattoos as Checkpoints

He tips his collar. A small “1%” inked behind his ear reminds him he belongs to the fraction who execute, not just dream. Beneath it glow LOYALTY, Ambition, Discipline. A phoenix spreads red wings across his chest; a Chinese-zodiac dragon coils around his mother’s angelic portrait on his arm. “Every needle marks a checkpoint. No pain, no signature,” he says, and leaves it there.

Climax: The Sonic Twin

When daylight fades, Leyes dims the studio to violet and lays down R&B vocals for “Climax,” his after-hours album. The record’s palette, purple neon, ivory silk, breathy synths, will also breathe through Las Babys visuals: slow-motion shots of VVS diamonds against smoke and satin, several agency members singing backup or starring in videos. “I want the beat to feel like a woman who owns her narrative,” he notes.

Digital Vision Today, Night Club Tomorrow

Phase one lives in the cloud: encrypted onboarding, AI leak-defense, tokenized contracts. By 2026, LeyesX will open a 9,000-square-foot complex in Wynwood, sets, glam lounge, an AI lab for image protection. Next comes a boutique Las Babys club in Miami, angel nights, devil nights, where live performance meets shoppable streams. “Think Playboy 2.0,” he smiles, “but with the passwords in their hands, not mine.”

A Velvet Invitation

The Brabus idles under a coral-pink sky. Leyes fires a quick text to his mother “Todo va bien, te amo” then turns to the unseen audience.

“If your feed shows discipline, ambition, and the right energy, drop me a DM at @leyes. The key isn’t for sale; it’s earned. Algorithms change songs every day, but the legacy you build is yours forever.”

Somewhere in Medellín, Caracas, or Little Havana, a creator scrolls past influencers selling quick fame. She pauses, rereads the quote, and taps “Message.” The velvet latch might click open before the next track even starts.

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