Clothing serves a multitude of purposes, from providing coverage and protection to highlighting certain features or creating an illusion of shape and style. It can express individuality, convey emotions, and enhance confidence. For Simone Bellotti’s first campaign for Jil Sander’s he unveils the compelling feeling and complexity clothing adds to an individual.

Shot, by Stef Mitchell and starring George Anderson, Nyla Singleton, Frederic Bittner, Siegfried Blanche. The campaign highlights the restrained eroticism of Bellotti’s clothes for the German brand. Models pose, gesture, and touch each other against a backdrop of cyan blue and a luminous white.

Staying true to the brand's modern sophistication, Bellotti adds a personal flair of tasteful provocation. Translucent dresses, narrow shoulders, slashed maxi skirts, trimmed silhouettes, and cropped sweaters draw attention to the exaggerated sensual body. Models interact with each other, communicating through their stances, inviting each other to come closer and form an intimate connection.

Bellotti’s freshman collection for Jil Sander harmoniously balances between control and freedom, sensuality and temperance, as well as exposure and modesty. This alluring juxtaposition invites one to explore their own interpretations of desire and enticement, transforming the notion of contemporary elegance through the scope of intimacy.