An Era You Did Not Know You Missed

Written by

Palmer Dean

Photographed by

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Styled by

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Nothing feels so energizing as your heart pulsing as loud as the Y2K club music that swallows the room in its sound. A disco ball above and sweaty bodies colliding to the rhythm of Rihanna’s latest hit. J Lindenberg has decided one thing for this year’s fall and winter, the 2000s are back. The brand just revealed its fall/winter 2024 collection at the Copenhagen fashion show on January 30th. Blending traditional ski and golf aesthetics with the vibrant nostalgia of a Y2K clubhouse, this bold collection transports you to an era you forgot you longed for. 

Pouring down the runway was a brigade of ski base layers turned to dresses, tricked out polos and highly functional fabrics. The modern look of each piece also offers real life practicality and will have you yearning to flaunt these pisces at your next apres ski. The collection also rectifies its iconic pieces of the past including the leather biker and an updated bridge logo. 

A retro club aesthetic blended with sporty sophisticated bridge athletics with a nonchalant lifestyle. The show featured reigning world cup slalom champion Lucas Braathen who has previously won five world cup races. The show drummed up excitement for its upcoming flagship store in Seoul and gave their exclusive online members another thing to dream about. This may be the first time you will feel inclined to wear your ski pieces as street style or perhaps at your next Y2K club event. 

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fashion, Jlindeberg, y2k, copenhagen