When it comes to modern dating, Holly Treats isn’t swiping, she’s documenting. With 1.6 million Instagram followers (@holly.treats) and a growing presence on X (x.com/holly_treats), the social star is redefining what it means to keep your options open. Her latest project: A self-designed “Crush Matrix,” powered by ChatGPT, where she’s logging every single man she dates. To date, that’s 48,000 entries and counting.

The Launch of the Crush Matrix

In her first Instagram announcement reel, Holly introduced her ambitious experiment: tracking the men she dates inside a custom-built compatibility matrix. And to set the tone, she started big: Elon Musk as her base entry.

“Elon is iconic in every way: hot, wildly successful, and endlessly fascinating,” Holly explains. “Making him the standard for the Crush Matrix was my way of setting a ‘smart table’ baseline. Every man added after is measured against that.” Watch the reel here.

AI, Biases, and Staying True to Yourself

Holly’s experiment isn’t just about the dates, it’s also about the way technology influences our choices. She discovered early on that even ChatGPT had strong opinions about her male suitors.

AI reminded me, and should remind all women that you need to stay grounded in your own identity and standards. Don’t let a tool… or a man sway you too far from what you want.”

50,000 Dates, 50,000 Standards

Holly’s goal is nothing short of staggering: 50,000 entries in the Crush Matrix. To get there, she’s averaging five dates a day. But quantity doesn’t mean compromising quality.

“I refuse to lower my standards,” she insists. “The men pay for the date, sex has to be earned, and I expect to be courted. That’s not old-fashioned, it’s aspirational. When women expect more, men rise to the occasion.”

More Than Just Dates

While 48,000 men (and counting) might sound like a marathon, Holly views it as a mirror for self-discovery.

“I believe my match is out there,” she reflects. “But the experiment has taught me so much about myself. This experiment has taught me what I want, what I won’t compromise on, and how standards drive not just love, but ambition. Dating 50,000 men isn’t for everyone but setting standards? That’s for every woman.”

Where to Find Holly

Catch Holly’s latest updates, reels, and matrix entries on Instagram @holly.treats, and follow her on X at x.com/holly_treats for the unfiltered commentary. Whether you agree with her methods or not, one thing is undeniable: Holly Treats is rewriting the rules of love, one entry at a time.

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