For today’s global travelers, wellness is no longer a passing trend, it is a lifestyle essential. Few understand this better than Durana Elmi, the visionary female founder of Cymbiotika, a brand that has redefined what it means to supplement with purpose. This fall, Elmi’s mission takes a major step forward as Cymbiotika launches nationwide at Target stores and Target.com, making its innovative formulations available to millions of new households.

“When we started Cymbiotika, our mission was to reimagine how people access wellness. This launch with Target proves that innovation and accessibility can walk hand in hand,” says Elmi.

Where Science Meets Lifestyle

Founded on the principles of science, integrity, and design, Cymbiotika has become a favorite among wellness-conscious travelers and luxury consumers alike. Its sleek, single-serve liposomal packets have already gained popularity with jet-setters who need high-quality nutrition that fits seamlessly into their routines.

“Cymbiotika has always been about creating products that people can trust, backed by science, fueled by integrity, and designed for everyday life. Seeing them on Target shelves is a moment of validation for that mission,” Elmi explains.

This debut introduces four of the brand’s most celebrated products: Liposomal Glutathione, Liposomal Vitamin C, Irish Sea Moss, and Liposomal Magnesium Complex- in exclusive 12-count packs created for convenient, everyday use. Whether tucked into a carry-on or enjoyed as part of a morning ritual, each product reflects Elmi’s commitment to uncompromising quality with global accessibility.

Breaking Barriers as a Female Founder

Beyond the products themselves, Cymbiotika’s expansion into Target carries a deeper meaning. As one of the few female founders leading a health and wellness company at scale, Elmi is carving out a path for future generations of women in business.

“As a female founder, I know firsthand the challenges of breaking into industries that have been dominated by legacy players. Our partnership with Target shows what’s possible when vision, resilience, and purpose align,” she says.

Her ability to combine luxury-quality products with mass accessibility speaks to the evolution of wellness itself: a world where health and sophistication can coexist, whether at home or abroad.

A New Era of Supplements

For discerning travelers who value balance and vitality, Cymbiotika is more than a supplement brand, it is a lifestyle companion. From long flights to wellness retreats, Elmi’s products are designed to empower individuals to live vibrantly, no matter where they go.

With its launch at Target, Cymbiotika is poised to bring this elevated approach to wellness to an even broader audience, setting a new standard for supplements in both luxury and everyday spaces.

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