In an era saturated with advertisements, creating commercials that etch themselves into our memories is akin to catching lightning in a bottle. The challenge lies not only in capturing attention but in evoking emotions and forging connections with the audience within fleeting moments. Amid this Herculean challenge, Cristina Barres Isac has emerged as a luminary. Her name shines bright in the ever-evolving world of commercial production as a truly outstanding commercial producer who possesses a comprehensive understanding of the production process and a remarkable talent for building and nurturing relationships with brand clients, creative agencies, directors, celebrities, and artists. Her journey from the cobblestones of Venezuela to the glittering horizons of international production is an odyssey that exemplifies what it takes to craft emotionally resonant and unforgettable commercials.

Emerging from the prestigious halls of Universidad Católica Andrés Bello in Venezuela, where she honed her voice teaching oral communication and visual arts, Barres Isac set her eyes on a world replete with possibilities. Fate whisked her away to Mexico in 2016, where her metamorphosis into a trailblazing producer began. She unfurled her wings as a production assistant and rapidly ascended the ranks.

Barres Isac’s meteoric rise results from her relentless pursuit of excellence and unwavering commitment to her craft. Through the din of rolling cameras and frenzied sets, her poise is a calm beacon. She deftly manages gargantuan teams, ensuring every cog in the machinery, from camera crews to cleaning services, functions seamlessly. Her mantra is to cultivate an environment where creativity flourishes, and people feel valued.

Such finesse did not emerge without challenges. Barres Isac recounts her journey from Venezuela to Mexico as stepping onto an alien land. Yet, like a finely crafted mosaic,  she built connections and earned trust through sincerity and open-heartedness.

One of Barres Isac’s crowning achievements is the harmony she strikes between budgetary prudence and unbridled creativity. Her astute negotiations with department heads transform the delicate balancing act into a symphony, where every aspect, from lighting to wardrobe, follows a cohesive rhythm. Her contributions to the glitterati of commercials embody her love for and dedication to her craft.  

One of these commercials was Barres Isac’s exhilarating project for Doritos, under the direction of Malia James and produced by Taeko Masuyama. The Doritos commercial saw her and her team create a whimsical and enchanting world where every moment becomes an adventure with the addition of Doritos dips. One of the standout elements of the commercial was the utilization of the iconic and widely recognized song "Whip It" by Devo. But Barres Isac and her team went one step further and ingeniously crafted a new rendition of the track, featuring the new Devos, the talented hero characters who burst into a lively party scene, offering Doritos dips to everyone and igniting a contagious sense of enjoyment. 

For Barres Isac, the casting process was of utmost importance for this project, requiring meticulous effort to ensure the perfect selection of individuals who could embody the spirit of the Devos and bring their characters to life with authenticity and charm. The result was a captivating commercial that delighted audiences and showcased the transformative power of Doritos dips in creating moments of joy and fun.

What lies ahead for this creative dynamo? Barres Isac dreams of nurturing her own empire, a production company that melds creativity and education. She's intent on bringing to life an institution that not only produces captivating content but also serves as a magnet for aspiring talents, guiding them through the labyrinthine film industry.

Cristina Barres Isac’s narrative is an inspiring chronicle of resilience, talent, and the unyielding will to sculpt dreams into reality. Her international acclaim as a producer who resolves, creates, and inspires is a clarion call to dreamers worldwide.