Clive Christian has unveiled a new global flagship at 118 New Bond Street, marking a significant moment for the British perfume house as it continues to redefine contemporary luxury through design, craftsmanship, and olfactory innovation. Located in the heart of Mayfair, the new space is conceived as both retail destination and architectural statement, developed in creative partnership with Harry Nuriev, founder of Crosby Studios.

The flagship reflects a philosophy of minimalist opulence, where restraint and precision replace excess. Steel, sculptural glass, and warm wood accents shape an environment that feels deliberate and quietly commanding, inviting visitors into a sensory experience defined as much by atmosphere as by product. Light and material interact with intention, reinforcing Clive Christian’s longstanding commitment to permanence, purity of form, and artisanal excellence.

Rather than functioning solely as a point of sale, the New Bond Street store operates as a design-led extension of the brand’s identity. It is a space where luxury is experienced through proportion, texture, and silence, mirroring the meticulous approach that has long defined Clive Christian’s fragrances.

Coinciding with the opening, the brand introduces Inox, a new fragrance co-designed with Nuriev and inspired directly by the flagship’s architectural language. Named after the French word for stainless steel, Inox translates the enduring strength and reflective polish of metal into scent, extending the store’s material narrative into an olfactory form.

The fragrance opens with crisp, cool notes that evoke steel and silver, led by bergamot, cassis, and saffron. At its heart, ozonic accords blend with smoky gurjun and lily-of-the-valley, creating a sense of modern clarity and controlled tension. The base settles into leather, oud, and sandalwood, grounding the composition in warmth and timeless elegance.

Senior Perfumer Julien Rasquinet describes Inox as an exploration of balance, blending strength with delicacy and tradition with innovation. The fragrance draws on the sacred allure of ancient rituals while presenting a luminous, contemporary profile that reflects resilience and refinement.

With a concentration of 30 percent and composed of 170 ingredients, Inox sits firmly within the woody amber family, offering a bold yet composed expression of modern luxury. The fragrance is available exclusively at the New Bond Street flagship, reinforcing the store’s role as a destination for discovery.

Together, the unveiling of the flagship and the launch of Inox signal a new chapter for Clive Christian. It is an invitation to experience luxury as an integrated dialogue between space, scent, and design, where structure becomes emotion and craftsmanship becomes desire.

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