There’s a moment in the city where sunset bleeds into neon, where the ghosts of old Hollywood brush against the pulse of the present, and glamour feels infinite. On such an evening, Bvlgari Eternal made its debut, bringing archival splendor into a world that lives and breathes spectacle. The first chapter, Vimini, resurrects a 1942 bracelet from the Maison’s vaults, transforming it into a golden wave of sculptural desire—rhombic shapes dancing across the wrist, a whisper of Rome and a nod to Los Angeles’ endless allure.

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The new Rodeo Drive boutique transfigured into a concentric Hollywood, where VIPs and tastemakers—Maude Apatow, Ryan Destiny, Phoebe Dynevor, Paris Jackson, Joshua Jackson, and the like—drifted among immersive vignettes of archival jewels. Each piece told a collision of eras: the audacious modularity of the 1980s, industrial 1940s silhouettes, the kind of objects that feel alive under the right light, like cinematic characters frozen mid-scene.

Above, the rooftop pulsed with beats from Kaytranada and Kim Gordon, a soundscape for LA’s winter heat—cool yet electric, and never-not charged. Apatow and Destiny stunned in Vimini’s offerings as though they were made for this night alone: bracelet, ring, necklace, earrings in pure yellow gold.

“Launching Bvlgari Eternal here allows us to honor our past while embracing contemporary design,” shares Hervé Perrot, Bvlgari's North American President.

The collection is a conversation between eras, a looping golden thread that bridges Roman heritage, archival audacity, and the eternal seduction of Hollywood. Vimini remains on view at Rodeo Drive until February 22nd, a place to linger, to witness history sculpted in gold, and to feel the unspoken thrill of glamour that never sleeps.

Bvlgari Eternal is now available across LA, NYC, Miami, Toronto, and beyond—like Hollywood, gold, and all that glitters, it is forever a testament to beauty that refuses to fade.