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Brandon Di Lusso with Scott Disick

The fashion and jewelry industry is growing as new trends emerge, and new players enter the game. Unfortunately, this has made the two industries extremely competitive, and getting to the top now takes a lot more for those in these fields. But it has not stopped Brandon Di Lusso from cementing his spot.

Brandon is responsible for some of the most spectacular diamond-encrusted pieces seen on top celebrities. Brandon has designed pieces for renowned artists, actors/actresses, and other names in the entertainment and music industries, including the Kardashians, Scott Disick, Megan Thee Stallion, and Paula Abdul. 

Brandon has done pieces for Kim Kardashian, Khloe Kardashian, and Kris Jenner. He was also invited to Scott Disick's birthday last summer, where he had the chance to showcase his designs.

His unique style, huge network, and approach to fashion and jewelry have seen him quickly reach the top and deliver high-quality pieces for his growing clientele.  

The diamond industry is known to be full of smoke and mirrors, making it hard for customers to get their hands on great pieces. While people are now more informed thanks to technology, there is still a long way to go before the industry reaches the point where everyone is on board. Brandon believes in delivering high-quality pieces and ensuring his clients know the difference in the quality of diamonds. 

He uses the 4C concept: clarity, color, cut, and carat (size/weight). According to Brandon, these 4 Cs matter when purchasing and highly influence the quality and price. 

Brandon shares this information with his clients and explains why cut has the most significant effect on a diamond's beauty, why diamonds with more carats are expensive, and how it influences the value. On the other hand, clarity measures the purity of your diamond and the presence/absence of tiny flaws. These flaws (both internal and external) affect the value of the diamond.

Most first-time buyers/jewelry investors don't know this. Some people enter the market blindly, and unless sellers provide this information, they may make the wrong purchase and investment decision. By sharing this, Brandon hopes to shed more light on the 4 Cs, with his vast experience and knowledge of diamonds helping him successfully execute this. 

Brandon has been in the industry for many years. He has provided pieces for different clients while building solid connections. He is leveraging these connections to change the industry, source the highest quality diamonds and lab alternatives in bulk, and keep production running even when supply is low. 

His advice to anyone looking to buy a diamond piece is first to conduct deep market research. This will guide you in finding the perfect price and even the highest quality piece. Brandon also stresses the importance of investing in quality. 

"Always choose quality over quantity. The higher the quality of your jewelry, the less you need in quantity to be a satisfied client. And, two, the price is always negotiable. Ask if there are any discounts available. There always are," says Brandon.

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