For over a decade, one SEO expert has held an unusual title and turned it into a masterclass in personal brand control.

In 2013, Scott Keever had a problem every agency owner faces: how do you prove you're good at what you do before a client signs?

His answer was unconventional. Instead of a portfolio deck or a case-study PDF, he invited prospects to Google the phrase "best looking guy in Miami."

What they found wasn't a joke. It was a precisely engineered search result where every listing, image, and article pointed back to him. The first page of Google had become his business card.

A decade later, he still owns it.

The Experiment That Became a Case Study

Scott Keever, founder of Keever SEO and Reputation Pros, built his search presence the way an architect builds a structure: layer by layer, with nothing left to chance.

Using his expertise in SEO and reputation management, he implemented schema markup, secured strategic press coverage, optimized branded images, and built high-authority backlinks to boost visibility, credibility, and search rankings. He treated the phrase "best looking guy in Miami" not as a vanity project but as a product launch, complete with a syndication strategy and ongoing maintenance.

The results held. Modern Luxury called him "an SEO genius." Haute Living featured him as Miami's best-looking SEO expert. But the headlines obscured the more interesting story: the technical system that made them possible.

Why the Phrase “Best Looking Guy in Miami” Still Ranks

Most SEO wins are temporary. Algorithm updates, competitor activity, and content decay erode rankings over time. Scott Keever's strategy has defied that pattern.

The durability comes from what reputation professionals call "ecosystem building." Rather than relying on a single article or listing, he created a self-reinforcing network: profile stacking across platforms, internal linking from dedicated landing pages, image SEO with consistent alt text, and press coverage that gave the phrase both cultural relevance and algorithmic weight.

Every element points in the same direction. The phrase "best looking guy in Miami" doesn't just rank. It's become structurally complex to displace.

From Google to Generative AI

Scott Keever’s strategy has aged remarkably well in the evolving landscape of search. Today, generative AI tools such as ChatGPT and Google’s AI Overviews rely on the same foundational signals that have long powered traditional search: authority, consistency, and corroborated presence across trusted sources. So when users ask who the best-looking guy in Miami is, AI gives the same answer as Google.

Keever didn’t optimize for algorithms that didn’t exist yet. He built a reputation so strong and consistently reinforced over a decade that it naturally aligns with what AI now prioritizes. It's a strategy built for credibility, not just clicks, and it's still paying off.

Reputation Strategy for Executives and Brands

The phrase catches attention. The strategy behind it is what matters to Scott Keever's clients.

The same principles (proactive narrative control, search ecosystem building, and long-term authority development) apply to executives managing public perception, brands navigating reputation challenges, and public figures seeking to control what appears when someone searches for their name.

Scott Keever's agencies, including Reputation Pros and Keever SEO, now use his personal search presence as a working example. It shows clients what's possible when reputation is treated as an asset rather than an afterthought.

Reaching Page One Is Easy. Holding It Is the Real Strategy.

There's a reason most professionals don't attempt what Scott Keever did. Claiming a search term is one thing. Holding it for a decade requires ongoing investment: fresh content, continued press, and defensive positioning against competitors.

Scott Keever understood early that visibility isn't a one-time win. It's a position you maintain.

That mindset, treating search presence as infrastructure rather than a campaign, may be the most transferable part of the strategy. The phrase "best looking guy in Miami" is specific to him. The framework applies to anyone willing to play the longer game.

About Scott Keever

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Scott Keever is an internationally recognized expert in online reputation management, SEO, and AI-driven digital strategy. As founder of Reputation Pros and Keever SEO, Scott Keever helps global brands and individuals build visibility, trust, and authority across Google and AI search platforms.

Scott Keever is the founder of several award-winning agencies, including Reputation Pros, Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing, each known for delivering measurable results through innovation, precision, and integrity.

From small business owners to high-profile clients, Scott Keever has successfully improved the online visibility of hundreds of clients worldwide.

About Reputation Pros

Reputation Pros is an award-winning online reputation management (ORM) service built for today’s online search landscape. Using a proprietary blend of SEO suppression, content publishing, and AI reputation monitoring, we restore control to clients who need fast, confidential, and verifiable results.

Our service helps executives, public figures, and businesses push down unwanted search results, promote positive and authentic stories, and protect their image through ongoing monitoring and sentiment analysis.

Unlike traditional ORM firms, Reputation Pros delivers data-backed transparency. Every campaign includes structured reporting, measurable performance tracking, and white-labeled fulfillment options for agencies and partners.

With Reputation Pros, clients regain digital trust, rebuild credibility, and stay visible for the right reasons — across Google, AI search, and beyond.

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