Swiss manufacturer Audemars Piguet debuts their new concept, the Atelier des Établisseurs, at Watches And Wonders Geneva 2026 at the Palexpo. The brand’s exhibit titled House of Wonders seeks to honor the artistic history of timekeeping, while simultaneously showcasing a commitment to pioneering cutting-edge ergonomic and material developments. Additionally, the manufacturer will be premiering their documentary Inside the Dream on April 15th, offering a visual display of the artisans’ innovative methods of the artisans’ craft.

Audemars’ House of Wonders aims to provide an immersive and informative experience for its guests, featuring interactive rooms designed to represent the brand’s core values. To honor the collection’s theme of longevity, heritage and contemporary pieces are placed beside one another in an effort to capture the spirit of reinvention within tradition. In collaboration with the event’s In The City program, Audemar Piguet introduces the AP Lab, running from April 8th to June 28th at the Pont de la Machine. This hands-on experience seeks to inspire an appreciation for the creative process of watchmaking, focusing on themed games and activities which simulate the craft.