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ALO | Summer Atelier

Breezy neutrals in the spirit of the French Riviera

Written by

Madison Browning

Photographed by

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Styled by

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ALO’s Summer Atelier collection has officially arrived in a dreamy palette of Sun Drenched Pink, Sandy Beige, Black, and White. Having initially established their presence as a purveyor of winter destination wear, the brand seeks to grow its design vocabulary by taking inspiration from warm months spent seaside. As the newest addition to ALO’s most anticipated seasonal launch, the Summer Atelier is intentional in its presentation of luxury as a feeling meant to be experienced with ease. Ushered in by campaign ambassadors Candice Swanepoel and Behati Prinsloo, the Atelier merges travel, wellness, and sophistication in its atmosphere of stylish relaxation, designed for transitions from shore to sand.

Crafted from an assortment of lightweight materials in neutral colorways, the Summer Atelier embraces the spirit of the season in a multitude of styles. Elegant silk and cashmere silk textiles take form in relaxed shirts, slip dresses, matching sets, and elevated knits. Sporty cardigans and skirts of cotton cashmere simulate the comfort of activewear in an elevated form. The Atelier’s inclusion of stretch linen supports its emphasis on ease, giving breezy movement to classic designs. In addition to daytime dressing, the collection invites evening silhouettes into play with its Summer Soirée Dresses which have been thoughtfully created for indulgent coastal evenings. The collection also features handcrafted leather ballet mules and simplistic sandals that are easily paired with ALO Bag Collection essentials.

The Summer Atelier collection highlights Candice Swanepoel and Behati Prinsloo as idols of its luxuriant Mediterranean lifestyle. Shot in Cannes to visually encompass themes of romance and wanderlust, the campaign boasts imagery of blue oceans and warm sandstone which elegantly compliment its soft, sensual designs. The Summer Atelier demonstrates ALO’s well-rounded portfolio as a design house, honoring the wellness ethos of its athleticwear origins while continuing its expansion upward. The collection will be available for purchase on June 10th, both online at ALO.com and in select flagship stores worldwide.

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ALO, Summer Atelier
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