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Aelfric Eden, a California-based streetwear brand has been redefining the concept of quality fashion for the youth, becoming a vibrant hub of style, inclusivity, and authenticity, seamlessly blending Asian allure with Western essence.

With their highly anticipated Autumn/Winter 2023 Collection, "City of Love," the brand takes people on an artistic journey that celebrates love, unity, and the pursuit of peace.

Drawing inspiration from the iconic song, "LOVE" by John Lennon, "CIty of Love" embodies Aelfric Eden's commitment to encouraging people to set aside their differences and come together using humor and childlike creativity to foster a world free from greed, hunger, or division. The collection's elements speak volumes about the brand's deep-rooted passion for advocating peace, as it integrates anti-war symbols, hearts, pentagrams, children’s drawings, and peace doves into its designs.

The collection revolves around the theme of "LOVE," where bright and warm hues, along with clean lines, represent the longing and pursuit of peace and love. Aelfric Eden's designers have infused delicate and rich textures into the patterns, elevating the symbolism of peace doves and anti-war symbols, and creating a vivid and three-dimensional expression of their message.

Intricate details and artistic elements have become synonymous with the brand’s craftsmanship. Their impeccable garment-washing techniques and appliqué embroidery further enhance the depth and richness of the designs, allowing wearers to truly immerse themselves in the brand's vision of unity, mutual assistance, and cherishing one another.

With powerful symbols like the pentagon star, the letter "A," and the heart intertwined gracefully, Aelfric Eden expresses resolute pursuit of peace and understanding. By combining these powerful figures with a warm and positive visual effect in their jackets, hoodies, sweatshirts, plaid jackets, cardigans, and even vests, their creations burst with urban aesthetics and edgy designs that speak to the free spirits of Gen Z while inspiring to contemplate and act towards achieving global unity.

For the campaign, Aelfric Eden also released a new short film, "City of Love", with reconstructing and reimagining scenes, Aelfric Eden elaborates and highlights the philosophy behind their new much-anticipated Autumn/Winter 2023 Collection. 

Inspired by the iconic peace anthems of the 60s and Aelfric Eden’s own dedication to breaking down cultural divisions through fashion, the “City of Love” collection cleverly highlights the brand’s message through universal emblems of unity such as hearts, peace doves, and pentagrams. The brand’s expertly crafted hoodies, t-shirts, and outerwear are poignantly marked with these catalysts of peaceful revolution, providing hope and inspiration throughout the onslaught of vicious monster battles.

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