As the season shifts into warm days and late nights, wardrobes are making the transition too. The energy is lighter, more experimental, and unapologetically expressive—perfect timing for 100 Thieves to release its newest capsule: the “Deadeye” Collection.

Available now exclusively on 100Thieves.com, the collection is a considered blend of Western-inspired grit and streetwear ease. It’s designed for those who move with quiet confidence—offering a wardrobe that works just as well dusted in the desert as it does worn in the city.

A Modern Take on Western Staples
“Deadeye” is rooted in silhouettes that feel both nostalgic and fresh. Relaxed denim and cut-off jorts are paired with silk button-downs, classic cowboy hats, and worn-in textures. The styling is easy and intuitive—bandanas, studded belts, and utilitarian accessories complete the looks without overcomplicating them.

Where it stands out is in the details: breathable fabrics built for movement, pieces that layer well, and an intentionality that makes it more than just festival wear. There’s versatility here—something rare in capsule collections. It's a lineup that can carry you from outdoor shows and late-night hangs to everyday city life without missing a beat.

The Intersection of Fashion and Culture
For 100 Thieves, known primarily as a leader in gaming and digital culture, “Deadeye” marks a continued expansion into fashion that feels thoughtful and authentic. This isn’t about costume—it’s about creating a collection that reflects lifestyle, personality, and a willingness to stand apart from the crowd.

Even with Coachella behind us, the festival spirit lingers—and “Deadeye” feels like an evolution of that energy. A shift toward more grounded, personal style. Something that nods to the past while looking clearly ahead.