Smooth Lines | Byredo- The Olfactory Enthusiasts
Byredo, the internationally acclaimed fragrance company, was founded in 2006 by Ben Gorham and has since expanded into beauty and accessories to coincide with its olfactory obsession. Ben grew up in Toronto, New York, and Stockholm, while his mother’s Indian ancestry propelled his fascination in aromas of spices and incense. Despite a degree in fine arts from Stockholm art school, a meeting with Pierre Wulff transformed his ambitions to swap easels and brushes for essence. Like musical compositions, scents can trigger memories and serve as transportation to parallel cosmos; This subject is essential to Byredo’s story and notable throughout ingredient sourcing. We sat down with a variety of Byredo scents and products to catalysis a reminiscence.
Based on fascinations and myths involving the Roman lifestyle, this refreshing scent evokes daydreams of Mother Earth.
Top: Bergamot, Juniper Berries, Lemon, Pepper
Heart: Incense, Orris, Pine Needle
Base: Amber, Sandalwood, Vanilla
This collection of three scents are iconic for their woodsy aromas.
A staple scent to the Byredo company, saffron is significant to founder Ben Gorham, as it played a considerable part in his upbringing in both taste, smell, and color. This aroma is sacred to Hinduism and the country of India- defining the color of Buddhist robes.
Top: Juniper Berries, Pomelo, Saffron
Heart: Accord Cuir, Black Violet, Cristal Rose
Base: Blonde Woods, Raspberry, Vetiver
Reminiscent of the Mojave desert, this woody composition is both light and intense, stimulating an exotic aura.
Top: Ambrette, Jamaican Nesberry
Heart: Magnolia, Sandalwood, Violet
Base: Cedarwood, Chantilly Musk, Crisp Amber
As one of the most commonly used scents, this fragrance is sure to transport you to memories in a log cabin, or from school days with No 2 pencils. This cedar scent proves to be the nostalgic winner of the trio.
Top: Rose Petals
Heart: Virginian Cedarwood
Base: Haitian Vetiver, Silk Musk
In tribute to the Indian ritual of Masala Chai, this warm and inviting scent is inspired by Gorham’s grandmothers home. In sharing Ben’s nostalgia, CHAI is defined by the expression of one’s beliefs and culture.
Top: Cardamom, Clove Buds, Ginger Zest
Heart: Incense, Mate, Violet
Base: Birch Tree, Guaiac Wood, Warm Latte
This soothing home mist is the perfect combination of subtle airiness, providing an evocative setting.
Top: Lemon Petitgrain Leaves, Rhubarb
Heart: Tulip Extract, Violet Leaves
Base: Galbanum, Heliotrope, Suede
This herbaceous aromatic is paired with an alcohol-based formula for a rinse-free handwash. Simultaneously killing bacterias and microbes while providing hydration- essential for on-the-go scenarios.
Top: Angelica Seeds, Pomelo
Heart: Jasmine Petals, Mate, Violet
Base: Cashmeran, Pomelo
Pepper and citrus infused accents are paired with a luxurious cream for perfected hand hydration. Inspired by the opening of the solar plexus, this energetic scent connects man to cosmos.
Top: Ban Timmur, Bergamot
Heart: Carrot Seeds, Rum, Wild Fig
Base: Cashmere Woods, Tonka Bean
These miniature hair perfumes are the ideal travel-friendly set designed to nourish hair and stimulate pheromones.
Built around the perception of white colors, this scent is specifically formulated to capture innocence and beauty.
Top: Aldehyde, Pink Pepper, White Rose
Heart: Neroli, Peony, Violet
Base: Blonde Woods, Musk, Sandalwood
Exotic extracts are exuded to symbolize the flowerhead used in traditional Indian weddings. The color and scent explosions found in these ceremonies translate into this bold fragrance.
Top: Angelica Seeds, Lingonberry, Sicilian Lemon
Heart: Dewy Tuberose, Rose Petals, Wild Jasmine Sambac
Base: Fresh Amber, Suede, White Rose
Aromas of early spring dominate the floral scent, reminiscent of a sunny blooming season.
Top: Cyclamen, Freesia, Rhubarb
Base: Blonde Woods
With a retractable brush and micro-fine powder, BAL D’ AFRIQUE's warm and romantic fragrance is diffused. This euphoric scent combines Parisian avant-gardism with African culture.
Top: African Marigold, Bergamont, Bucchu, Lemon, Neroli
Heart: Cyclamen, Jasmine Petals, Violet
Base: Black Amber, Moroccan Cedarwood, Musk, Vetiver
Photography by: Adair Smith