Nike Joyride | Running Made Easy
Nike’s newest sneaker is inspired by comfort for all: the track star, the power walker, the light jogger and everyone in-between. Joining Nike Air and Nike React as the company’s latest innovation in cushioning technology, Joyride boasts a lightweight design and innovative shock absorption system that puts the joy back in Joyride.
To celebrate the launch, Nike brought guests out to sample their new offering with a running class which enthralled running fanatics as well as acquainted novice/reluctant runners to the joys of mobile euphoria. After a thorough stretching session guests were brought into a room with a line of treadmills facing a panoramic visual display with graphics that played on LA’s iconography, the shoes molded to the feet within moments of movement, adjusting and personalizing to each wearer optimal capability.
The sole of the shoe holds the magic, where carefully placed pods of TPE Beads await their chance to alleviate the stress and weight of hard surface running; what Nike describes as “Zonal-Tuning”. The TPE Beads, a copolymer made of plastic and rubber, act as cushioning support on major pressure points likes the heel and toe, forming to the foot to create a personalized running experience. And if you aren’t already sold on the engineering specifics, the total 5 stylistic iterations might do the trick. Between the likes of Joyride Flyknit, Optik, Setter, NSW, and Nova, there’s an option for most everyone. While the Nike Joyride Flyknit is available to Nike Members starting July 25, the sneaker will be available globally starting August 15, 2019.