LA based indie denim brand Knorts recently launched their new [rental program](https://knorts.com/collections/rentals), making for an easy way to check out the collection without the usual retail stress. The brands mission with this new endeavor is to allow for an economically accessible experience for costumers while maintaining eco friendly approach to the mass market dilemma. This in turn allows for an open ended users experience.
To celebrate the launch Knorts founder Eleanore Guthrie tapped her community of creatives including Cory Nixon, Taylor Ghrist, Lisa TV, Talvi Faustmann and Dinah Rankin to help promote the rental program. The video continues to build on Nixon’s comedic take on awkward and nostalgic commercials of the 90s.
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Photo by Courtney Barry
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