INIKA Organic | All Natural Makeup Takes Center Stage at NYFW

by Armine Gulyan

Photograph by Maria Solorzano, MUA Yuki Hayashi

Photograph by Maria Solorzano, MUA Yuki Hayashi

INIKA Organic is unique in many ways. Besides having a stellar line of makeup products to choose from, the brand is one of a slowly increasing number of all-natural and sustainable makeup lines. INIKA Organic is Certified Organic, Cruelty Free, 100% vegan, nontoxic, and recyclable. If nothing else, it is a response to the thousands of makeup consumers looking for natural products that won’t irritate their skin due to the harsh chemicals that most makeup products today still carry.

Courtesy  Lorena Haliti

Courtesy Lorena Haliti

Fashion brands have begun veering towards more sustainable practices, and two in particular were drawn to INIKA. Jonathan Cohen and Chocheng both utilized INIKA Organica for their Spring/Summer 2020 collections. The two shows used the brand in quite different ways, which helped showcase the versatility of the brand’s makeup products. In the case of Jonathan Cohen’s SS2020, the makeup artists created bold looks with INIKA’S all-natural eye colors, as well as their putting emphasis on the brows and clean skin with the brand’s brow and base products. For Chocheng SS2020, INIKA Organic created a 60’s-inspired look with a lot of neutrals, pinks, and monochromes to complete a look of natural elegance. Lead MUA Campbell Ritchie brought Chocheng’s makeup vision to life by using the most natural and elegant shades of pink in the INIKA Organic collection.

Photographed by John Castillo.

Photographed by John Castillo.

Whether you prefer a flawless base for a no-makeup makeup look, or bold eyes and lips, INIKA Organic has everything you would need. The brand’s commitment to being all-natural and sustainable is truly the cherry-on-top of INIKA Organic’s contribution to the world.

Visit INIKA Organic´s official website and Instagram profile for more.