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H&M Love for All Collection

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The _Love for All_ collection is H&M’s second release in support of the LGBTQ+ community, headlined by the _Stay True, Stay You_ campaign. The campaign features actress and activist Laverne Cox, internet phenomenon Rickey Thompson, influencer Shannon Beveridge, and lifestyle bloggers Brock Williams and Chris Lin. 10% of each sale will be donated to the United Nations Free & Equal Campaign, which champions for equal rights and fair treatment of the worldwide LGBTQI+ community--what’s there not to like? ![H&M Love For All- Flaunt (2).jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1558483990411-AF2JTAEQAX06YQIYONB0/H%26M+Love+For+All-+Flaunt+%282%29.jpg) * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483990411-AF2JTAEQAX06YQIYONB0%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25282%2529.jpg&t=Flaunt%20Magazine) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483990411-AF2JTAEQAX06YQIYONB0%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25282%2529.jpg&text=Flaunt%20Magazine) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483990411-AF2JTAEQAX06YQIYONB0%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25282%2529.jpg&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483990411-AF2JTAEQAX06YQIYONB0%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25282%2529.jpg&description=Flaunt%20Magazine) ![H&M Love For All- Flaunt (3).jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1558483984990-TZLQPY53V5PU8AXV75N7/H%26M+Love+For+All-+Flaunt+%283%29.jpg) * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483984990-TZLQPY53V5PU8AXV75N7%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25283%2529.jpg&t=Flaunt%20Magazine) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483984990-TZLQPY53V5PU8AXV75N7%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25283%2529.jpg&text=Flaunt%20Magazine) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483984990-TZLQPY53V5PU8AXV75N7%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25283%2529.jpg&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483984990-TZLQPY53V5PU8AXV75N7%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25283%2529.jpg&description=Flaunt%20Magazine) ![H&M Love For All- Flaunt (4).jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1558484001280-ZXILJ3S21BMSIXCUPST4/H%26M+Love+For+All-+Flaunt+%284%29.jpg) * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558484001280-ZXILJ3S21BMSIXCUPST4%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25284%2529.jpg&t=Flaunt%20Magazine) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558484001280-ZXILJ3S21BMSIXCUPST4%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25284%2529.jpg&text=Flaunt%20Magazine) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558484001280-ZXILJ3S21BMSIXCUPST4%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25284%2529.jpg&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558484001280-ZXILJ3S21BMSIXCUPST4%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25284%2529.jpg&description=Flaunt%20Magazine) ![H&M Love For All- Flaunt (5).jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1558483998432-IRLB19MSHEAFL32WW9JU/H%26M+Love+For+All-+Flaunt+%285%29.jpg) * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483998432-IRLB19MSHEAFL32WW9JU%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25285%2529.jpg&t=Flaunt%20Magazine) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483998432-IRLB19MSHEAFL32WW9JU%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25285%2529.jpg&text=Flaunt%20Magazine) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483998432-IRLB19MSHEAFL32WW9JU%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25285%2529.jpg&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1558483998432-IRLB19MSHEAFL32WW9JU%2FH%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25285%2529.jpg&description=Flaunt%20Magazine) The collection is designed to spread a message of individuality, diversity, self-confidence, and equality. Each piece is a vivacious and modern, featuring a motif to the iconic LGBTQ+ rainbow. Silhouettes range from cropped and boxy to body-hugging and sporty, while key pieces include a retro bodysuit with rainbow wings, a multi colored sequin top and shorts, and a rainbow mesh t-shirt complimented with a rainbow nylon zip up jacket. Take it from Laverne Cox: _“I’m really excited to be a part of this campaign, celebrating an incredible community that I am so thankful and proud to be a part of.”_ H&M Love For All- Flaunt (6).jpg ![H&M Love For All- Flaunt (6).jpg](https://assets-global.website-files.com/62ee0bbe0c783a903ecc0ddb/6472b73f207712b036ef9dce_H%2526M%2BLove%2BFor%2BAll-%2BFlaunt%2B%25286%2529.jpeg) The pieces will be available online and in stores beginning May 30th.