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Gucci Arcade | Gucci, Meet Video Games

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[Gucci](https://www.gucci.com), long known as one of the premier fashion brands in the world, has decided to conquer a new industry: video games. Well, sort of. Gucci Creative Director Alessandro Michele has always had a vision of innovative and eclectic storytelling, and the birth of the _Gucci Arcade_ feature in the Gucci App is but another brilliant creative foray. ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957892108-1OPOXTDMH8NEWWNEOQK8/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%284%29.png) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957892108-1OPOXTDMH8NEWWNEOQK8%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25284%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957886502-77BP80TIP4WYHUSN27OD/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%282%29.png) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957886502-77BP80TIP4WYHUSN27OD%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957878610-BDR93DNMYBHOLUVTI282/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%282%29.png) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957878610-BDR93DNMYBHOLUVTI282%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25282%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957875481-N530FXVLQY7S3UBL27L3/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%281%29.png) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957875481-N530FXVLQY7S3UBL27L3%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957890032-WSVPSW99KSMNGUUG724N/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%283%29.png) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957890032-WSVPSW99KSMNGUUG724N%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25283%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Ace, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957874774-GITY8UJP9L71MWG7VZP1/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%281%29.gif) Gucci Ace, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&t=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&text=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957874774-GITY8UJP9L71MWG7VZP1%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25281%2529.gif&description=Flaunt%20Magazine%20-%20Gucci+Ace%2C+Gucci+Arcade) ![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957894744-JH9QUR4ACRQPJR0DHA0J/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%286%29.png) Gucci Bee, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957894744-JH9QUR4ACRQPJR0DHA0J%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25286%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) ![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957893535-NQJOGX4IGKDMO0UVV485/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%285%29.png) Gucci Bee, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957893535-NQJOGX4IGKDMO0UVV485%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25285%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) ![ Gucci Bee, Gucci Arcade ](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1562957895933-ELZ5V8L8KIA6LFC7PNLK/FLAUNT+MAGAZINE+-+GUCCI+ARCADE+%287%29.png) Gucci Bee, _Gucci Arcade_ * [](https://facebook.com/sharer.php?u=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&t=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&text=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) * [](http://pinterest.com/pin/create/link/?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&media=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F56c346b607eaa09d9189a870%2F1562957895933-ELZ5V8L8KIA6LFC7PNLK%2FFLAUNT%2BMAGAZINE%2B-%2BGUCCI%2BARCADE%2B%25287%2529.png&description=Flaunt%20Magazine%20-%20Gucci+Bee%2C+Gucci+Arcade) _Gucci Arcade_ includes two games: Gucci Bee, where the player must navigate the titular bee through maze levels, and Gucci Ace, inspired by table tennis. The games are stylized to reflect the past and future of video games, respectively. More additions to _Gucci Arcade_ will arrive in the coming months.