YOOX Launches Private Label

by Charmaine Griffin

The Italian fashion retailer YOOX is launching their own collection of stylish pieces for women and men. Versatility, innovation, and functionality all describe these “contemporary essentials” that will be featured in the 8 by YOOX  Fall/Winter 2018-19 collection. The collection is revolutionizing fashion by integrating fashion with technology. The store will incorporate pieces conceptualized by a proprietary artificial intelligence tool which allows the design team to pull from social media and web magazines to analyze and create highly sought after products based on major trends.

8 by YOOX is all about giving the customer what they want. Using their AI tool and customer feedback, the brand is setting itself apart from high-end fashion brands. This seasons line focuses on neutral tones and simple elegance that transitions effortlessly from casual to chic. The new private label builds an entire wardrobe for customers with high-quality pieces at an affordable price. Accessories, shoes, t-shirts, jackets, coats, dresses, trousers and sweaters, will range from $29 to $979.

The line is available in stores now, with a Spring/Summer 2019 launching in January.

Photos courtesy of YOOX