Gucci Nominates Florence Welch (Florence + The Machine) As Ambassador Of Watches and Jewelry

by flaunt

"I truly believe that what [Alessandro Michele] is creating at Gucci today is magic, and I am so excited to be part of it," says the British vocalist.

Gucci unveiled its latest timepiece, the G-Timeless automatic, at an illustrious event in L.A. Worn by Florence Welch, the design features an eclectic mix of decorative bees, a heart and stars. Alexa Chung conducted an in-person interview with the musician, adding another layer of prominence and perspective to the delightful affair.

How did this promising relationship develop? Alessandro Michele, Creative Director of Gucci, said, "Florence has become a good friend, but I wanted to work with her primarily because she is an exciting artist. Her dark, romantic songs are timeless and full of passion and emotion–in many ways they evoke the spirit of Gucci."

The timing's perfect, or rather, any time is made perfect when powerful artists and innovative designers unite.

Model: Florence Welch

Art Director: Christopher Simmonds

Photographer: Colin Dodgson

Stylist: Aldene Johnson

Hair Stylist: Alex Brownsell

Make-up Artist: Sarah Reygate