ECO-FRIENDLY BRAND REFORMATION DEBUTS COLLABORATION WITH LUXE E-RETAILER NET-A-PORTER
Can we possibly be stylish and eco-friendly at the same time? The Reformation has been asking this question for the last seven years, and doing one hell of a job making it a reality. For the first time in the brand’s history, the products will be available to the public on a global scale. Net-a-porter, an e-commerce giant with its own e-magazine, is teaming up with the trendy US brand to create something special. This unique collaboration has produced a capsule collection consisting of 21 pieces from The Reformation’s line, all designed with the holiday party season in mind. With a range of $120 to about $400, the collection closely reflects typical price points found at The Reformation. Net-a-porter’s VP of global buying, Sarah Rutson, believes the collaboration was a natural fit for the site and its customers, as “Party dressing is very much part of Reformation’s DNA…” While it may not be the ideal sustainable advocate, The Reformation’s transparency of information, including how much water and carbon dioxide were saved, is a step in the right direction. With the help of a hugely successful luxury online retailer, the eco-label will penetrate new areas of the market, gaining greater success not just for itself, but for the planet and the sake of the fashion industry in general.
Written by Olivia Jakli