Swizz Beatz | Bally x SHOK-1

by Kyle Huewe

Renown music producer Swizz Beatz teamed with high fashion legacy brand Bally to create a translucent, wearable art collection, featuring London-based SHOK-1’s signature X-Ray design. With the help of Bally CEO Frédéric de Narp, Swizz hosted a party at the Bally Rodeo Drive flagship store in Beverly Hills, showcasing everything from footwear to handbags, each stamped with the unique X-Ray designs.

The party featured a continuation of Swizz Beatz’ tour, the artist performing on a chic, makeshift stage. The two-story Bally Rodeo Drive store also featured an intricate rooftop bar with music presented by DJ Runna.

Curated by Swizz himself, the Bally x SHOK-1 capsule collection offers many options, from sneakers to accessories to accessible clothing, each complete with the quality expected of Bally. The collection is available exclusively at Bally stores worldwide, the Bally website, and select wholesale partners.



Photographs by: Getty Images for Bally