Smooth Lines | Byredo- The Olfactory Enthusiasts

by Morgan Vickery

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Byredo, the internationally acclaimed fragrance company, was founded in 2006 by Ben Gorham and has since expanded into beauty and accessories to coincide with its olfactory obsession. Ben grew up in Toronto, New York, and Stockholm, while his mother’s Indian ancestry propelled his fascination in aromas of spices and incense. Despite a degree in fine arts from Stockholm art school, a meeting with Pierre Wulff transformed his ambitions to swap easels and brushes for essence. Like musical compositions, scents can trigger memories and serve as transportation to parallel cosmos; This subject is essential to Byredo’s story and notable throughout ingredient sourcing. We sat down with a variety of Byredo scents and products to catalysis a reminiscence.

GYPSY WATER

Based on fascinations and myths involving the Roman lifestyle, this refreshing scent evokes daydreams of Mother Earth.

Notes

Top: Bergamot, Juniper Berries, Lemon, Pepper

Heart: Incense, Orris, Pine Needle

Base: Amber, Sandalwood, Vanilla

TRAVEL PERFUME CASE

LA SÉLECTION BOISÉE

This collection of three scents are iconic for their woodsy aromas.

BLACK SAFFRON

A staple scent to the Byredo company, saffron is significant to founder Ben Gorham, as it played a considerable part in his upbringing in both taste, smell, and color. This aroma is sacred to Hinduism and the country of India- defining the color of Buddhist robes.

Notes

Top: Juniper Berries, Pomelo, Saffron

Heart: Accord Cuir, Black Violet, Cristal Rose

Base: Blonde Woods, Raspberry, Vetiver

MOJAVE GHOST

Reminiscent of the Mojave desert, this woody composition is both light and intense, stimulating an exotic aura.

Notes

Top: Ambrette, Jamaican Nesberry

Heart: Magnolia, Sandalwood, Violet

Base: Cedarwood, Chantilly Musk, Crisp Amber

SUPER CEDAR

As one of the most commonly used scents, this fragrance is sure to transport you to memories in a log cabin, or from school days with No 2 pencils. This cedar scent proves to be the nostalgic winner of the trio.

Notes

Top: Rose Petals

Heart: Virginian Cedarwood

Base: Haitian Vetiver, Silk Musk

CHAI

In tribute to the Indian ritual of Masala Chai, this warm and inviting scent is inspired by Gorham’s grandmothers home. In sharing Ben’s nostalgia, CHAI is defined by the expression of one’s beliefs and culture.

Notes

Top: Cardamom, Clove Buds, Ginger Zest

Heart: Incense, Mate, Violet

Base: Birch Tree, Guaiac Wood, Warm Latte

FLEUR FANTÔME

This soothing home mist is the perfect combination of subtle airiness, providing an evocative setting.

Notes

Top: Lemon Petitgrain Leaves, Rhubarb

Heart: Tulip Extract, Violet Leaves

Base: Galbanum, Heliotrope, Suede

VETYVER

This herbaceous aromatic is paired with an alcohol-based formula for a rinse-free handwash. Simultaneously killing bacterias and microbes while providing hydration- essential for on-the-go scenarios.

Notes

Top: Angelica Seeds, Pomelo

Heart: Jasmine Petals, Mate, Violet

Base: Cashmeran, Pomelo

ELEVENTH HOUR

Pepper and citrus infused accents are paired with a luxurious cream for perfected hand hydration. Inspired by the opening of the solar plexus, this energetic scent connects man to cosmos.

Notes

Top: Ban Timmur, Bergamot

Heart: Carrot Seeds, Rum, Wild Fig

Base: Cashmere Woods, Tonka Bean

TRIPLÉ GAGNANT FLEURS

These miniature hair perfumes are the ideal travel-friendly set designed to nourish hair and stimulate pheromones.

BLANCHE

Built around the perception of white colors, this scent is specifically formulated to capture innocence and beauty.

Notes

Top: Aldehyde, Pink Pepper, White Rose

Heart: Neroli, Peony, Violet

Base: Blonde Woods, Musk, Sandalwood

FLOWERHEAD

Exotic extracts are exuded to symbolize the flowerhead used in traditional Indian weddings. The color and scent explosions found in these ceremonies translate into this bold fragrance.

Notes

Top: Angelica Seeds, Lingonberry, Sicilian Lemon

Heart: Dewy Tuberose, Rose Petals, Wild Jasmine Sambac

Base: Fresh Amber, Suede, White Rose

LA TULIPE

Aromas of early spring dominate the floral scent, reminiscent of a sunny blooming season.

Notes

Top: Cyclamen, Freesia, Rhubarb

Heart: Tulip

Base: Blonde Woods

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BAL D’ AFRIQUE

With a retractable brush and micro-fine powder, BAL D’ AFRIQUE's warm and romantic fragrance is diffused. This euphoric scent combines Parisian avant-gardism with African culture. 

Notes

Top: African Marigold, Bergamont, Bucchu, Lemon, Neroli

Heart: Cyclamen, Jasmine Petals, Violet

Base: Black Amber, Moroccan Cedarwood, Musk, Vetiver


Photography by: Adair Smith