Pretty Pretty's 'Hi Fashion (feat. MELI)' demonstrates the power of collaboration
Smirnoff Sound Collective and Mixmag recently joined forces to build a music retreat situated within the serene confines of Rancho V in Pioneertown, California. The project featured a hand-picked selection of electronic artists, producers, and DJ's from across the globe, including the likes of Andrea Meli, Joseph Ray of NERO, Amtrac and MK, Nikko Gibler, and Rocco Gardner of Hot Trash, in celebration of diversity within the electronic music genre—and, of course, influenced by the remarkable backdrop of Joshua Tree.
‘Hi Fashion,' set in the streets of downtown Hollywood, is an amiable embodiment of the LA electronic music scene by the super-group of sorts "Pretty Pretty." The video features model (and NYT Bestseller) Sarah Deanna and was shot by fashion photographer Jonathan Bookalill. Take a look at the fruits of their labor above.