Prada Launches Fall/Winter 2018 Womenswear Campaign 'Neon Dream'
As part of Prada’s Fall/Winter 2018 Womenswear Advertising Campaign, Amanda Murphy stars as the protagonist of Neon Dream which draws attention to the bold and colorful identity of Prada.
Shot by Willy Vanderperre, he captures the essence of a Las Vegas Night in Prada – clichés and all that revolve around colorful, illuminated signs and a blazing night sky. As the star of the campaign, Murphy embodies herself as a representation of Prada by her shining personality and powerful presence. The vision of this campaign is to showcase reality in a dream-state.
Most notably, the iconic 'blazing heel' has braced a comeback in this campaign as it sits around fluorescent pink, orange and red lights. Murphy is yet another neon symbol in the craze of the Las Vegas Night, but stands at the center as she is in control of her surroundings.
Photographer: Willy Vanderperre
Model: Amanda Murphy
Location: Las Vegas