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As of June 29th, Prada has launched their digital sunglasses and eyewear project, _Prada Cinema Evolution__._ The digital campaign, posted to the official website and social media, is a strong example of the cinematic style central to their focus. The new collection is inspired by the dreamlike qualities in film and concentrates on the multifaceted female identity -- with an added taste of irony.
The campaign allows for cinematic dreams to run wild and for personal reflection to take place in a way that is both exciting and unanticipated. The styles are contemporary and new but by no means unsophisticated. You can expect the iconic Prada design with a large frame front and bold metal elements.
[Prada](http://www.prada.com)
Written by: Louisa Solarz
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