Designer platform Not Just A Label comes to Hollywood

by flaunt


Designer platform Not Just A Label comes to Hollywood

The burgeoning fashion industry in the City of Angels holds a certain sui generis dominion over large-scale fashion capitals across the world. While New York, London, Paris, and Milan are deemed “the Big Four” in the industry, Los Angeles veils an air of efficiency evident on the West Coast—designers can shadow products from initial moments of musing and meditation to their final creation, all while maintaining control over the process from start to finish.

On December 13th, the world’s leading designer platform NJAL lit up the terrace of Neuehouse Hollywood for an in-depth discussion of the manufacturing capabilities of the Californian city. “Authentic Radicalism,” a continuation of Not Just a Label’s education series, reveals a riveting reverie of revolutionary thought on the ways in which small designers can achieve sustainability.

Guests gathered on the penthouse in good company for a galvanizing series of lectures by leading pioneers in contemporary fashion—the likes of A.L.C. founder and designer Andrea Lieberman, Iris Alonzo, former Global Creative Director of American Apparel and current CEO of Everybody, L.A. City Business Development Manager Adrienne Lindgren, and NJAL founder Stefan Siegel. The internationally-streamed panel advocated for a reinventing of the fashion industry by focusing on smart growth, brand identity, community engagement, and the use of technology to bridge the gap between designer and clientele. Siegel saliently summons for a bold and revolutionary revamping of the system—“We try to look at the current fashion system, and flip it upside down without asking for permission.”

A mirroring of the modern face of fashion, NJAL encourages designers to delve deeper into sustainable design in support of local communities and artisanal craftsmanship.

Written by Jasmine Ashoori