Everybody starts out as strangers, Ted. It’s where we end up that counts.

by flaunt


Garden Room


Words Room


Herbarium Room


Ghost Room


Four Rooms (non-Gucci vers.) – classic.

Everybody starts out as strangers, Ted. It’s where we end up that counts.

Gucci's 4 Rooms opens today in Tokyo

The Gucci 4 Rooms project is an interactive art space spearheaded by Creative Director Alessandro Michele to capture the Gucci’s evolving history over the last century through iconic themes, motifs, and symbols associated with the brand.

Michele selected three Japanese artists (Chiharu Shiota, Daito Manabe and Mr.) and one Canadian (Trouble Andrew AKA the “GucciGhost”) to help tell the story of the Florence-based fashion house.

Each room is designed by one artist and in order to unlock the fourth room of the GucciGhost online, guests must find clues in the first three navigating through the red cobwebs of Shiota’s “The Herbarium Room,” the geometric patterns of Manabe’s “The Words Room,” and the pop art anime inspired decor of Mr.’s “The Garden Room.” Once unlocked, guests enter the Ghost Room featuring Pac-Man like ghosts, cartoons of diamonds and ice-cream. It’s like jumping into the screen of your favorite '80s arcade game.

Among all of the rooms are pieces from Gucci’s Fall/Winter 2016 collection as well as limited-edition products available only in Japan.

The installation runs from October 12th until November 27th from 11 AM - 8 PM. If you can’t make it all the way to Japan, you can enjoy the experience virtually at the microsite:

Written by Miles Griffis