Diesel Releases New Campaign- Be a Follower

by Corrine Ciani

Diesel just launched their spring campaign - Be A Follower, which takes an ironic look at the life of the influencer. Featured in the multi-subject campaign is Jennifer Grace @thenativefoxKristen Crawley @kristennoelcrawleythe twins @amixxamiaya and @ayaxxamiaya, Elias Riadi @eliasriadi and Bloody Osiris @bloodyosiris, all of who poke fun at their digital selves.

Directed by Ali Ali and Ahmed Tahoun of Good People Films, the campaign exaggerates all the clichés of an influencers social media feed; the extensive outfit for the gram, taking food selfies, traveling not so light (you know the rest), all while celebrating the non-influencer. A selection of key visuals by Toiletpaper’s Pierpaolo Ferrari and Maurizio Cattelan – which include Diesel’s watches and eyewear categories – complete the message.

Multiple episodes show these Insta-famous people in awkward situations — followed by a clip of those effortless, living life to the fullest in Diesel’s iconic denims. Each video ends with, “Diesel, For Successful Living,” sending out the message that life’s more fun when you’re a follower.

Images courtesy of Diesel.