NOT JUST A LABEL introduces THE SHOP

by Maiya Dickerson

Not Just A Label has been providing the world with a platform showcasing leading contemporary designers since 2008. The NJAL platforms provides over 35,000 designers spanning over 150 countries with educational tools and exposure in the industry via NJAL’s media platforms and connections. The programs comes at a low price point for its participants and 100 percent of the sales goes to the emerging designers. NJAL’s newest endeavor is THE SHOP, an online database currently featuring 200 designers. THE SHOP provides an incredible online shopping experience for stylist, personal shoppers, editors and normal consumers , giving them a chance to discover new talented brands from across the world. It is a more “feel good” way to shop as consumers know that they are supporting creatives directly. NJAL’s THE SHOP and its participating designers focuses on sustainability, supporting local manufacturing and small batch production.  

Since NJAL represents some of the top creatives in the world you could definitely depend on them for latest trends and in season fashion. Check out these up and coming brands to stay on top of your game this spring season.

Photo courtesy of Camille Cote.

Photo courtesy of Camille Cote.

After Camille Cote accidentally designed a hat with an elastic band in 2014 THE ORIGINAL CROPPED HAT WITH INTEGRATED ELASTICS THAT FITS EVERYONE was born. Camille’s mission as a self taught designer is to redefine practical accessories into the daily life of all women.

Photo courtesy of Luna Amani.

Photo courtesy of Luna Amani.

For 2 decades, Luna Amani has been designing accessories inspired by her Persian heritage. Azadi, the name of Luna first collection, means freedom in Farsai. Azadi is all about exploring your own freedom in creativity, in travel and Luna believes that freedom is right to all women.

Photo courtesy of FAKBYFAK.

Photo courtesy of FAKBYFAK.

FAKBYFAK, Russia’s first fashion eyewear brand, newest collection is inspired by the 1980s and Post-Modern artist. The two styles, Sharp and Grace comes in 6 different colors and the choice of a matte or glossy finish.



Photo courtesy of YUUN.

Photo courtesy of YUUN.

The Surfacing collection by jewelry brand YUUN is embracing the subtle qualities of the baroque pearl. The pieces are equally confident and playful while also celebrating imperfections and intimacy.  

Photo courtesy of Gayeon Lee.

Photo courtesy of Gayeon Lee.

Gayeon Lee is a sophisticated women's wear brand that focuses on bring on simplicity and confidence in women. Gayeon Lee herself is inspired by fine art and her background in textile design. Her collection are always conceptually driven, exploring new possibilities in womenswear.

Photo courtesy of Monosuit.

Photo courtesy of Monosuit.

Monosuit is a NYC based brand known for its futuristic concepts and avant garde transformation options. “The new Monosuit collection continues to explore flight and flying. On the one hand, we refer to the direct meaning of the word “flying”, for example, skydiving, piloting, free fall. On the other hand, we investigate the psychological meaning of flight, like the feeling of flying that is mentioned in sacred texts of several religions. That's the reason why we chose to allude to the monk aesthetic. In other words, we are trying to visually marry monks and skydivers.” commented the founder of Monosuit.

Photo courtesy of Andy Lif Jewelry.

Photo courtesy of Andy Lif Jewelry.

Andy Lif Jewelry is a collection of 18 karate gold jewelry that incorporates diamonds and colorful gemstones. The Speed of Color collection is an embodiment of Andy’s own obsession with color and craftsmanship.  The Speed of Color features rings, earrings and pendants in a variety of colors and sizes to fit anyone’s personal style.