L.A.'s Snow Wite (i.e. multi-instrumentalist Andreas Cary) hones in on his lo-fi hooks and bizarro humor in his latest video for "Tap Out Of Reality." With direction by L.A. multimedia artist Charles, Snow Wite and guest stars don scanty accoutrements: fishnet and leather hot pants (new game: is it vegan or real?). As they phone in their performance, one senses an un-ironic embracing of "cable access" aesthetic, perhaps even submission to our "cable" (internet) accessed reality. But behind these mockingly grim images of post-Capitalist malaise, there's a short, direct pop tune with a delightful hook. By the third go of I want to tap out of reality, whoa oh oh we hope you'll be singing along with us. It's only a trend if someone follows suit, right?
Snow Wite plays Feb 12 in NYC at Sunnyvale—"Dry Humping Stage Monitors I Am An Indestructible Master" is out now on Nina Pop Records