Guy Gerber hasn’t ceased winning, something he does with smiling, stylish alacrity. Consider the tunes he’s set to drop on the evening of this year’s Coachella Valley Music and Arts Festival, tunes on which the formidable Diddy collaborated, 11:11, the rumors of which have been swirling around the dance den for a couple years now. Apropos, Rumors is the name of Guy Gerber’s new label, perhaps inspired by his salacious, oft gossipy, but eternally in love WhatsApp group, in Ibiza, home to last summer’s residency which saw the likes of Nicolas Jaar, Chromatics, Benoit & Sergio, Four Tet, and others sit down for the feast. Everyone had such a good time.
Rumors also abound regards the twinkly-eyed Guy Gerber’s mystical powers, beyond the game board or the sack. It’s said he’s on the bill for Virgin Galactic’s inaugural space jam; that he makes a hobby of rescuing screaming busloads of children from ice ponds like The Sweet Hereafter, but sweeter (in that the children don’t die); that he turned down the role for Ray because, while a great pianist, he felt the privilege of playing Ray Charles was best suited for someone born in America; that he sleeps standing up; that he drinks cobra blood before his sets, not for its virile potency, but because he likes the taste; that when he swims in the sea, the tide gets cooler; that mothers find him not only charming, but euphorically disarming; that the country of Scotland annually sheers its finest cashmere into a cocoon they posit for Guy Gerber in every city he sets foot (he likes to sleep, like many of us); that whatever you’ve heard, whatever you’ve thought, you’re only in it to win it with this guy, Guy Gerber.
Photographer: Kayla Varley at kaylavarley.com. Stylist: Olivia Purnell. Models: Ali Marie and Meagan Lee for Wilhelmina.com, Los Angeles. Hair: Paul Desmarre for opusbeauty.com using Number 4 hair care. Makeup: Debbie Gallagher for opusbeauty.com using Chanel.