by flaunt

Part of our emerging designer feature from the Oh La La Land Issue

Launching in 2010 as a French menswear brand, Y/Project shifted direction when it placed Belgian Glenn Martens at its creative helm in 2013. The Parisian-based Martens who has spearheaded an additional womenswear line for the label, cut his teeth as a junior designer for Jean Paul Gaultier, and was short-listed for the 2016 LVMH prize. He is driving the brand in a new direction, with fully 50% of their ready-to-wear options being unisex, and the rest falling between being exclusively men’s or women’s.

What first attracted you to design?

The fact that I didn’t know a thing about it. When I started at the Antwerp Academy I had no clue who Margiela or Galliano was. I’m quite curious and persistent

What is your definition of style?

I feel it’s all about attitude. You need to own any situation you’re in, regardless of what you’re wearing.

Can you describe yourself in four words?

I can give one. I’m very dual. It’s quite exhausting.

Describe the woman you design your clothes for?

At our showroom you’ll find the nylon bomber next to a Harris tweed blazer, next to a bustier dress, next to a bleached denim trouser, next to a satin blouse, next to a leather body-suit… I see my grandmother, my boss, my childhood friend and the club-kid I bumped into at a rave last weekend wearing Y/Project. I love it. There’s a place for everybody.