Photographer: Alvin Nguyen for JorgePerezReps.com.
Lay Down, Close Your Eyes, Relax Your Breathing, and Tell Me About Your Recent Dreaming
Thirty-five years of successful entrepreneurship in Los Angeles will likely reveal one thing: creativity needs room to breathe. And so a new dream for Jeff Rudes, who founded smash hit J Brand over a decade ago before parting ways last summer, situated above the vast landscape that’s taught him a lot of what he knows—luxury menswear brand: Jeffrey Rüdes. No stranger to the inventive muscle of London design and energy, at J Brand, Rudes seeded collaborations with Christopher Kane and Peter Pilotto, among numerous others. Concerning the manifest expanse of The Big Orange, Rudes remarks, “L.A. is an incredible place to create. I’m a supporter of what Flaunt is doing with CALIFUK. I think there is tremendous potential for this exchange of talent and creativity. I am happy to headquarter my new company in this wonderful city.”