by flaunt

“I wish I cared about you more but I don’t.” So reads a red raw-cut t-shirt from the new MSGM collaboration with British artist Henry Hussey.

The collection, described by Hussey as “impulsive, bold, and fallible” and by Massimo Giorgetti, the Italian founder and lead designer of the fashion house MSGM, as “energy, emotion, and freedom,” came about when an art dealer introduced Giorgetti to Hussey’s textiles.

“I find the vitally of MSGM collections invigorating. There is an immediacy and exuberance that I responded to,” Hussey said. “I endeavored to continue in this vein to create imagery that is visually arresting, which refuses to be overshadowed.”

Founded in 2008 during the global financial crisis by Giorgetti (“almost like a joke” he adds, mischievously), the designer predicted psychedelic prints in fluorescent colors would be the much-needed antidote for a culture in financial melancholy. He was right.

Going forward, Giorgetti wants MSGM to “keep the cool look it has now. I don’t want it to lose any of its freshness, its sense of irony or its audacity for which it’s known and appreciated.”

Only picturing a few pieces from Hussey at first, after working with the artist, Giorgetti became so enthusiastic he decided to showcase an entire capsule collection with him. Mostly, Giorgetti was impressed by “his passion for texture, for three-dimensionality, and his very strong, disturbing, irreverent aesthetic sense,” he added, “I was deeply moved by his words in the embroidery.”

The words spun through the textures of the garments challenge its model, similarly to the experiences which made Hussey into the person he is today. “I have changed quite dramatically in the past decade so I was interested to retrace these steps not necessarily to romanticize or reminisce, but to get an understanding of how the perception of myself has altered.”

Hussey believes the men most interested in wearing the collection will posses a hedonistic youth with a stalwart impulse to not be restrained. “[The collection] will always be linked to the seismic period during a man’s life where you test boundaries and begin to define yourself.”

Comprehensively, the men see the collection as a wrinkle in time, drawing from their own thick textile histories laid out before them. They hope the dialogue and imagery of the collection can be spun into singular moments of the present—like pictures, but richer. They hope that in many years they can look back at the garments with knowing smiles, remembering that they too are fallible.

Written by Miles Griffis

Photographer: David Gomez Maestre.

Stylist: Zoe Costello for Jed Root.

Model: Jonas Boons for Photogenics Media.

Groomers: Holly Silius.