Max Mara x Judy Chicago
The world-renowned Italian luxury brand Max Mara will serve as the presenting sponsor of feminist art pioneer Judy Chicago’s exhibition Judy Chicago: A Reckoning at the Institute of Contemporary Art Miami. A Reckoning connects work produced by Chicago between the 1960s and 1990s, including historic and lesser-known pieces that will be on public view for the first time in decades. The exhibit aligns with ICA Miami’s commitment to expanding narratives in contemporary art by examining ideas and works not commonly associated with the iconic artist. The exhibit will be unveiled during Art Basel Miami with Max Mara’s Maria Giulia Maramotti (Global Brand Ambassador and granddaughter of the founder), ICA Director Alex Gartenfeld, and Judy Chicago herself joining in the celebration. An exclusive preview of the exhibition premiere’s today at the ICA.
Chicago, ICA’s Artistic Director Alex Gartenfeld, and Max Mara’s Global Brand Ambassador Maria Giulia Maramotti welcomed guests to Soho House Miami’s rooftop for a private dinner ahead of the exhibition. Notable guest included Maria Giulia Maramotti, Petra Levin, Nina Johnson, Jessica Silverman, Jeanne Greenberg-Rohatyn, Alberto Ibarguen, Jeffrey Deitch, Casey Fremont, Vajra Kingsley, Shari Loeffler and Marlies Verhoueven. At the event, Chicago and Max Mara’s Creative Director Ian Griffiths revealed a co-commissioned, limited edition t-shirt in honor of the partnership — the design based on Judy’s “Bigamy” card hood, boasts Max Mara’s institutional colors of camel, navy, and red. The t-shirt retails for $245 with limited units available for sale in January at select Max Mara flagship locations.
Max Mara presents the exhibition as a part of their continual support of the arts and to women.
Photography by Carl Timpone