Louis Vuitton Men's Spring-Summer 2019 Campaign

by Corrine Ciani

Men's Artistic Director Virgil Abloh’s first campaign for Louis Vuitton Spring-Summer 2019 examines the different phases in one’s life and how each contributes to identity and wardrobe, depicted through key pieces from his SS19 collection. The campaign is expanded into three chapters, and is to be released from January until March.

Phase 1: As seen through the lense of Inez & Vinoodh, Infancy, Childhood and Adolescence examines individual evolvement portrayed through the stages of boyhood. The first shot reveals 3-year-old Alieyth and Jack, 2, embodying the freedom of infancy in Wizard of Oz-themed jumpers from the spring/summer collection.

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Childhood and teenage years are captured by actors Leo James Davis, 7, seen bathing in the light of a rainbow and 16-year-old Luke Prael, covered in poppy-print.

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Phase 2: The Painter’s Studio, by Mohamed Bourouissa, takes inspiration from the 1855 oil on canvas work The Painter’s Studio by French realist Gustave Courbet.

The original work showcases Courbet working on a painting, surrounded by people from all levels of French society seen on the left and members of high society to the right. Abloh’s take on The Painter’s Studio transforms Courbet’s vision of the cultural elite to be reimagined by members of his team, inner circle, and models, all dressed in Spring-Summer 2019. The full series will be released February 1.

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Phase 3: School Teens, by Dutch photographer Raimond Wouda, showcases students dressed in block-color t-shirts photographed around schools in Los Angeles. The images will be revealed on March 22.

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