Levi's and Google Collab and Introduce Wearable Tech Jackets

by Flaunt Intern

Trusted denim brand, Levi's, has now slid into the world of tech with their upcoming Google collaboration. Levi's Commuter Trucker Jacket with Jacquard (coming to select stores September 27th) takes a moveable denim jacket and inserts Google's Jacquard technology into the sleeve to create: smart clothes.

The jacket responds to tap and brush movements in order to do things like change/pause a song, get next GPS direction, read texts, answer calls etc. The jacket connects to new phones (iPhone 6 and up) via a Google account, and has an inside pocket to keep your phone safe while on the move. 

For now the jacket is limited to navigation, music, and playback commands, can only withstand 10 washes, and costs $350. On social media the jacket is getting mixed reviews, but we can be sure of more opinions to come after its soft release tomorrow on Wednesday and official release October 2nd. 


Written by Devin Hendricks