Introducing Les Parfums Louis Vuitton | LV's First Men's Fragrance Collection

by Flaunt Magazine

Louis Vuitton introduces the first ever men’s fragrance collection of Les Parfums Louis Vuitton. The collection consists of five unique perfumes: L’Immensité, Nouveau Monde, Orage, Sur La Route and Au Hasard. Each LV scent embodies a unique profile ranging from woody to citrusy, breezy to earthy, with subtle notes of spice or floral to embolden the fragrance. 

Jacques Cavallier Belletrud, exclusive Master Perfumer, skillfully designed these perfumes in the heart of Grasse, France, otherwise known as the mecca of perfume making. The bottles, created by Marc Newson carry a simplistic yet sleek image on transparent glass that captures the vision of Louis Vuitton. The collection is set to launch May 31st at select Louis Vuitton stores.


AU HASARD: A fragrance between shadow and light, surprising and unveiling progressively. Fresh woody.

Top notes: Cardamom, Ambrette Seed, Sandalwood

L’IMMENSITÉ: A wide and breezy fragrance, refreshing and invigorating. Fresh aromatic

Top notes: Gingers, Grapefruit, Labdanum 

NOUVEAU MONDE: A fragrance that evokes the hot desert breeze, with its woody, suave and spicy hints. Woody oriental

Top notes: Oud Wood, Cocoa, Saffron 

ORAGE: A vegetal and earthy essential fragrance, with a new expression of woods, intensified and magnified. Woody.

Top notes: Iris, Ambrette Seed, Patchouli (20%) 

SUR LA ROUTE: A light and fresh fragrance, combining comfort and softness. Citrussy aromatic.

Top notes: Citron, Bergamot Orange, Peru Balsam 

Written by Allyson Borunda