Le Bon Marché to the beat of the drum

by Sid Feddema

World renowned Parisian retailer Le Bon Marché goes online in LMVH's first multi-brand digital market space

Le Bon Marché, the world renowned Parisian department store, is celebrating the release of their e-commerce site 24Sèvres today, the first accolade of LVMH’s new chief digital officer Ian Rogers. 

Since 1825, Le Bon Marché has been at the forefront of luxury fashion, known for its refined selection of established and up-and-coming designers and limited edition pieces. Akin to the storefront, 24Sèvres will feature online exclusives, the first being a 77-part capsule designed by 68 brands including Acne, Chloe, Courreges, Givenchy, Loewe, Miu Miu, and Rick Owens. 


The online retailer is aiming to make the quintessential Parisian take on fashion more accessible to the global consumer, filling a void they observed in digital space. The pieces available on 24Sèvres will be curated akin to Le Bon Marché, initially focusing on women's ready-to-wear, shoes, accessories, leather goods and beauty, with a wide price point to suit any budget (anywhere from an $85 Maison Kitsune tee to a $10,000 Loro Piana cashmere coat).  

Online shoppers can look forward to a reimagined, personalized shopping experience including live video styling consultations, express delivery to over 70 countries, and a loyalty program providing free shipping direct from Paris. 

When speaking to the Financial Times, Rogers is quick to describe 24Sèvres as the “shopping experience of the future.” If today’s capsule release is any indication, the site is going to be one to watch.

Written by Chanel Peykar